Downtown cores serviced by BIA's (Business Improvement Associations) in small towns and city neighbourhoods have been negatively impacted by big on-line store competitors like Amazon. Local store-owners complain that shoppers come in to their store to look, but do not buy. Many of these shoppers go home, price compare named brands, and then buy online. How can local business compete?
Business Improvement Association Boards recognize that a good website is a core asset to communicate with the member businesses, as well as the general public. The website needs to be able to reach out to the membership to communicate policy and invite member participation. Simple website designs, with professional, captivating content can accomplish this. You want to show your members, that Business Improvements are ' Inevitable '.
Business Improvement Associations (BIA) are spread across Ontario, with a mandate to beautify and promote local shopping in the traditional downtown cores of town and cities. In Toronto alone there are 84 different BIA's, each with a board of directors made up of member business owners, property owners and a municipal government councilor.